Our mission at Vital Findings is to help you experience insights differently. And in particular, our passion is to explore the human experience.
In a world where there is an AI tool and a rational answer for every question, it’s important to remember that the human experience is messy, contradictory and complicated. As a consequence, we bring human intelligence and judgment to the use of a wide range of AI platforms and tools.
harnessing AI across the research cycle
We deploy AI tools in some of the ways shown below, across consumer and commercial audiences.
PREPARATION
- Hypothesis Generation
- Stimulus Development
- Competitive Intelligence
- Audience Deep Dives
- Documentation
- Questionnaire Drafting
EXECUTION
- AI-Powered Surveys and Interviews
- Text and Voice-Based Open-End Questions
- Automated Translations
- Sample Authentication
- Data Quality Control
- Live Polling/Rating
DELIVERY
- AI Transcripts & Coding
- Thematic Analysis
- Sentiment Analysis
- Synthetic Persona/Segments
- Chatbot Data Inquiry
- Generative AI for Activation-Imagery, Music, Video
We are also working in partnership with a number of different providers to develop proprietary techniques that accelerate our work and find new ways to understand customers and consumers.
We do not use AI to write reports or proposals.
While the long-term data security implications of LLM data are unknown, we will use these tools only with your explicit permission and only in environments where your data is never used to train or refine a particular model.