Our integrated team is skilled at managing
assignments that cross both methodologies, on a local, national and global scale.
With deep category expertise, we work with brands to frame the right issues and identify your critical information needs. The research approach is dependent on this framing, and we deftly design programs that can deliver decision-grade insights.
We use a range of AI tools to accelerate workflows and to aid analysis across all of our work.
what we do
Our qualitative and quantitative work includes
combinations of the following:
- Spark Sessions – Collaborative Exploration and Co-creation
- Behavioral and Attitudinal Segmentation
- Purchase Journeys and Decision Mapping
- AI Moderated Interviews – Rapid Qualitative Insight at Scale
- Creative Evaluation
- Dynamic Communities – Short and Long Term Programs
- Influencer and Lead Consumer Work
- Brand, Positioning & Messaging
- Precision Tracking
- Cultural Insight and Immersion
- Thought Leadership
- C-Suite & Decision Dynamics
What we don’t do
We don’t claim to do everything. Our aim is to specialize, not generalize.
While we have a range of refined techniques and consistent methods, we do not offer standardized products or DIY tools.
We work with partners (or can provide referrals) for more specific techniques such as CSAT programs, AR/VR Simulation, Shelf or Retail tests, Brain-Computer Interface (BCI) research or Neurofeedback.